Leading vegetable oil brand, Power Oil, has urged consumers to lead a healthy lifestyle in the New Year just as it kicked off its wellness campaiwwgn.
The activity, ‘Power Oil Pay with Calories’, is an annual exercise that usually engages consumers in a series of exercises on a treadmill and cyclers, after which they would be rewarded based on the amount of calories burnt within a specified time on the spot.
The overall essence of the arrangement is to encourage positive lifestyle that would lead to a healthy population.
Speaking at the 4th edition which held at Ikeja City Mall, Lagos, Brand Manager of the firm, Amisha Chawla, stated that the activity was part of the company’s efforts in supporting the mission of the World Heart Federation to reduce premature cardiovascular disease deaths by 25% in 2025.
She added that the activity also enabled the brand to cater for its customers’ health in a fun, relaxing and rewarding manner.
Chawla said, “The activation is simply to promote healthy living by encouraging Nigerians to pay more attention to their body, especially the heart and be cautious of the quality of what they consume. We try to advise against the consumption of low-quality or substandard cooking oil, which in the long run puts consumers at risk of heart-related diseases and other health hazards.”
Public Relations Manager of Power Oil, Omotayo Azeez, lamented that a larger percentage of Nigerians create little or no time for fitness activity as a result of work and other responsibilities.
“We saw this as an opportunity to fit in the pay with calories 4.0 activity into this period, so Nigerians will be encouraged to carry on with the healthy spirit into the New Year and beyond. We are happy that a lot of Nigerians took advantage of this and showed up en masse. This, we believe will help our consumers to understand the importance of leading healthy life and pass it on to others,” Azeez noted.
One of the participants, Mr. Adio Muse, shed up to 15 calories and was rewarded with a pair of Sneakers. He commended the brand for the fitness initiative.
Source: New feed